Insight to strategy
Our Services
Market Research & Business strategy
Our expertise in Market Research provides custom-built solutions and strategy, thus helping you take important business decisions at every stage of the product or campaign life cycle.
Our understanding of changing consumer behaviour and attitude, changing patterns of information and media consumption abides with and adheres to ‘the new normal’. This helps INSIGHT TO STRATEGY bring you a process that allows real time consumer data points by adapting to the latest technology.
We also have a dedicated division specialised in the conduct of political research. It comprises members having experience of conducting large surveys for Lok Sabha elections at national level and Vidhan Sabha elections at state levels. We can carry out Opinion Polls and Exit Polls at National, State or Constituency levels. We can also provide data forecasting election results; and bring live to you election results.
Campaign Strategy & Management
We offer to develop and deliver effective campaigns using a broad model canvas. The team has vast experience in designing Campaigns based on real time data. We have experience of designing and delivering winnable campaigns online and offline at local, regional, and national level, which is replicable, agile, and contextual. The real time data generated is available to our client at a click.
Communication & Media Strategy
We believe that all products and services have certain unique characteristics, and so do the audience you want to reach. Thus, when you present your product or a service, your message must be custom-built. By clear definition, who is the target audience? How will you spread the relevant message? And what will the messaging be? We will provide you with the complete insight, and also, the strategy.
As Oracles of communication we have been advisors to, and done media analysis for, national & international media agencies, global personalities and Nobel laureates. The team has extensive experience in creating films, spots/dot adverts, flyers, catch lines, etc.
Political analysis & strategy​
Contesting an election or planning a campaign has come a long way since the days of yore. Decision-making is more data-driven with political parties opting for opinion polls, AI, and analytics. At the core lies the need to understand voters’ mind – their concerns and aspirations and motivation to support a particular party. Our political research and analyses cover the entire gamut of poll requirements – from constituency mapping, identifying influencers, spotting ‘favourable’ constituencies and ones which are not (and why), convincing fence-sitters, to weighing MLA’s performance – we gather insight with a custom-built research and analyse the data to suggest the right strategy.
