Insight To Strategy

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Insight to strategy

About Us

Insight to strategy

What We Stand For…

We believe in a people centric agenda, communication rooted to the values and vision of our clients and in numbers. We consider marketing insights and attributions of value with the right data.

We are your team of professionals whose combined experience spans over a century of man-days. Each member brings with her/him rich experience and expertise unique to her/him. Apart from the partners, we also have a dedicated team comprising political consultants, senior market researchers, analysts, media advisor & trainers, campaign strategists, content creators, journalists, among others.
Insight to strategy

What We Stand For…

We believe in a people-centric agenda, communication rooted to the values and vision of our clients and in numbers. We consider marketing insights and attributions of value with the right data.

We are your team of professionals whose combined experience spans over a century of man-days. Each member brings with her/him rich experience and expertise unique to her/him. Apart from the partners, we also have a dedicated team comprising political consultants, senior market researchers, analysts, media advisor & trainers, campaign strategists, content creators, journalists, among others.

MEET OUR TEAM

[xgt_team_grid id="648"]

Sanjeev Chowdhury

Co-Founder & Managing Partner
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Herman James Samuel

Co-Founder & Managing Partner
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Soma Chowdhury

Co-Founder & Managing Partner
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Dr. Anjali Singh

Co-Founder & Managing Partner
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Ajay Verma

Advisor & Managing Consultant
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Jayanta Bhattacharya

Advisor & Managing Consultant
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Rajiv Bagayatkar

Advisor & Managing Consultant
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Umesh Jha

Client Lead & Managing Consultant
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Ajay Verma

Advisor & Managing Consultant
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Jayanta Bhattacharya

Advisor & Managing Consultant
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Rajiv Bagayatkar

Advisor & Managing Consultant
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Umesh Jha

Client Lead & Managing Consultant
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Amit Datta

Client Lead & Managing Consultant
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We are Really Awesome

We are your team of professionals whose combined experience spans over a century of man-days. Each member brings with her/him rich experience and expertise unique to her/him. Apart from the partners, we also have a dedicated team comprising political consultants, senior market researchers, analysts, media advisor & trainers, campaign strategists, content creators, journalists, among others.

Know More

Sanjeev Chowdhury

Co-Founder & Managing Partner

Market Research, Transformation &
Digital Enablement Leader

A senior leader with years of success in implementing best practices in MR, developing digital methodologies and achieving profitability & business growth. Successful in building relevant client-based customized solutions that create linkage between research & clients’ business needs to drive stakeholder value through actionable conclusions. Highly talented market research professional with deep understanding of changing landscape of consumer behavior and market scenario.

Herman James Samuel

Co-Founder & Managing Partner

Communication, Media & Political Strategist Leader

Herman has been a broadcast journalist with over twenty years of experience in politics, polls & public affair. He has worked with leading national news broadcast houses like NDTV and Times Now.
As a political media strategist, he has had exposure in creating campaigns, social media content besides developing campaign platforms, evaluating polling trends & forming effective campaign messages. He has conducted polls to determine how a candidate is perceived by the voters & suggested changes in the methods of communication-based on poll results. Learning about the opposing candidates, their strengths and weaknesses, also to adopt the right technology for campaigning, voter communication method, website and App development.

Soma Chowdhury

Co-Founder & Managing Partner

Qualitative Market Research Practice Leader

 Market Research professional with over 25 years of experience of which 19 years of experience in Primary Qualitative Market Research. Over the period she gained exposure in different industries like FMCG, Telecom, Automobile, Media, Hotel & Travel across Indian markets. Her experience spans a gamut of research techniques including new product development, ad checks, Concept tests, Usage & Attitude, new brand introduction & ideation, consumer segmentation, etc. Highly talented market research professional with in-depth understanding of consumer behavior and consumer psychology. Solution oriented approach with insights to solve business challenges She is specialized in Ethnography, application of Semiotics in research, Consumer Psychographics, etc.

Dr. Anjali Singh

Co-Founder & Managing Partner

Scientist & Project Management Leader

Anjali is a Scientist, Researcher (Life Sciences), and an Educationist. With heterogeneous skills and years of cognate experience she has handled implementation, monitoring, evaluation of many money intensive projects in Central government agencies in collaboration with National & International Organizations. She has expertise in communication aspects of various projects of the Indian government and other Funding Authorities of global repute.

Ajay Verma

Advisor & Managing Consultant

Media, Polls & Politics Practice Leader

A senior professional in the high-technology Media sector, with over 33 years of experience, he has been in Media Management & Operations, Sales & Marketing, as well as Digital. Apart from creative document writing. He also specialises in presentation in Communication / Corporate Affairs. Ajay has also been imparting Motivational training and On-Job Training to budding professionals. In addition, he has handled poll and viewership studies, besides inculcating creative and innovative ideas for ensuring quality media products. He has worked as a journalist with UNI, Reuters, AFP, BBC, News Nation, Times Now, and TV Today (Aaj Tak/ Headlines Today).

Jayanta Bhattacharya

Advisor & Managing Consultant

Media, Polls & Politics Practice Leader

 A media professional with well over three decades of experience in journalism. He has been associated with various national and international media houses of repute. During his 35-year stint, he has had exposure to political research, analyzing political trends, government policies & analyzing data & other related aspects of politics. He was instrumental in conducting research on political matters, gathering data from various sources like election results & public opinion surveys, developing political theories based on historical documents & research, forecasting political, and social trends.

Rajiv Bagayatkar

Advisor & Managing Consultant

Brand & Communication Measurement Practice Leader

 He has more than three decades of Marketing Research & Planning experience across various industries (FMCG and non-FMCG). He is better known in the industry, as a “Consumerism expert” and specializes in the area of brand and communication Facilitates in building relevant/Customized client brand inputs & providing customized activation frameworks; from an OUTSIDE-IN (Consumer) perspective, Developing brands in multi-markets: Domestic & International, Linking Research to business needs and deployment – “Brand Sense workshops”

Umesh Jha

Client Lead & Managing Consultant

Polls & Political Research Practice Leader

Market research professional with 20 years of experience, specialized in political research. He has worked with political parties, politicians & media. Research outcome has been used for campaign strategies, candidates’ selection, deciding on alliance, & policy decisions. He has conceptualized & successfully executed numerous large political research projects.
Experienced in providing insights for:

  • Impact assessment of political events, Evaluation of alliance,
  • Assessment of candidates in constituencies, Policy decisions,
  • Inputs for campaign development

Amit Datta

Client Lead & Managing Consultant

Business Development &
Consumer Research Practice Leader

 Senior level consumer market researcher offering thought leadership, strategic advice, insights on market differentiation, competitive advantage, and go-to market strategies using life long experiences across vast industries and in-depth understanding of consumer behavior backed by industry & sectoral knowledge and leadership skills with 26 years of experience in managing the entire gamut of MR & Analysis entailing Business Development.